What does the 2018 Campaigner Fellowship involve?

What does the 2018 Campaigner Fellowship involve?


The main activity of Campaigner Fellows will be to receive practical experience through hands on training and coaching in order to run at least 3 campaigns each during the Fellowship. This may involve the following activities:

  • You will be trained in how to do power mapping, where you analyse the nature of power between decision makers and members in order to design campaigns in such a way that ensures collective campaign actions create change.


  • You will identify campaign opportunities by monitoring national and local news, social media and looking at information from members and partners for potential campaigns. Campaigns must address issues that directly or indirectly affect Black women from low-income backgrounds.


  • You will pitch your campaign idea to the team. If your campaign idea has a good analysis of power, and provides members with an opportunity to use collective action to ensure a decision maker implements the campaigns demand, your campaign may be approved and you can begin designing your campaign.


  • During the design phase of your campaign, you spend time researching the decision maker who has the power to address the issue, and determine a realistic but impactful ‘ask’ of the decision maker to change their policy, practice or budget in a way that will have a real impact on Black women from low-income backgrounds. As part of your campaign design you will identify what collective actions could be taken by members, and ensure members understand why there is an opportunity to take action at this specific moment, to create change.


  • Next you will start writing campaign copy (text) for the site, SMS, USSD and social media, and work with others to translate this text into multiple languages before it is broadcast to database of members letting them know why the campaign is important, and what actions they can take. You will receive training and coaching in campaign communications, as well as how to use’s tech tools.


  • As part of running your campaign, you will use different actions and tactics to build public pressure on the decision makers to agree to the campaign demands. The starting point of most campaigns is for people to sign a petition; other tactics include recruiting others, making a public submission, crowdfunding for a campaign tactic such as an advert, gaining media attention, or organising events such as protests, meeting with decision makers etc.


  • As the campaign progresses and members take different actions, you will be in charge of delivering signatures to the decision maker and monitoring whether the decision maker agrees to the campaign demands or not. If the decision maker ignores the campaign or refuses to implement the demands, it will be your job to identify new strategies to win the campaign. As the campaign unfolds you will write and send campaign updates to members to keep them engaged.


  • At the end of each campaign, you will do an evaluation of what worked and what didn’t work with the campaign, and share your learnings with other Campaigner Fellows.


  • As part of the Fellowship you may be involved with different campaign tactics, such as going out in groups of two and speaking to people face to face about campaigns and collecting signatures, organising communities, planning and running protests and meeting with decision makers.


  • While you will spend a lot of time working on your own campaign, as a Campaigner Fellow you will also work with staff on existing campaigns to gain more experience as a campaigner.