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Why does amandla.mobi use digital tools as part of their campaigns?

Why does amandla.mobi use digital tools as part of their campaigns?

A:

amandla.mobi is just one community among many across Mzansi who are fighting for social justice. Whether it’s someone raising awareness about TB, a community organisation that challenges young men not to objectify women, or an NGO taking legal action to stop forced evictions, amandla .mobi is among them, fighting for justice. We all have different approaches; some of us collect evidence of an injustice and try get media coverage. Others do research, make policy recommendations and run workshops. We each have a role to play. amandla.mobi’s approach to social justice is to build public pressure (with the help of our members and allies) to help force decision makers to make pro-Black, pro-womxn* and pro-poor decisions. To build public pressure we communicate and coordinate different tactics such as petitions, public submissions, protests, media interviews and the like.

Those who have struggled for justice have always used whatever tools or resources they have. When the printing press became more accessible it allowed activists to distribute information faster than by word of mouth. Digital technology has allowed us to use SMS, USSD, WhatsApp, social media, emails and the internet to take real world action faster and at scale. Now instead of posting a public submission or traveling to a community to collect signatures, we can send information faster and at less cost. Using digital tools, amandla.mobi has worked to ensure that no matter where you live, what language you speak, or what issue you care about, we can use digital technology to help build people power.

*Womxn is spelled this way to include trans womxn